Boat shows have been very useful in
the past to get new bookings.
Nowadays, when people come to boat shows they are more likely to look
than to book.
Of course on every boat show, you can have bookings.
But it is not the primary
source of income as
it once was.
The digitalization changes a lot of industries, including the charter industry.
Global events happening right now, helped to accelerate digitalization.
We believe that boat shows will endure. But
the impact changes.
Showing presence, rather than receiving bookings.
Where are the bookings coming from then?
Digital Marketing is the key.
That is why big charter companies have multiple employees in the marketing department.
Digital Marketing creates brand awareness.
Brand awareness creates leads and leads create customers.
Having a good website is not enough. You
need a marketing strategy and a clear overview of
your path.
If done right, Digital Marketing supports your business and increases your bookings!