After check-in, many clients are not familiar with the yacht.
Often it is about little things that can cause great damage.
Some clients then call the base and ask for explanations.
This costs time and resources.
How can this problem be avoided?
Alexander wants to charter a yacht for his family for 1 week.
He opens Google and types in the yacht charter and the destination he wants to go.
He ends up on an agency page.
Now he can choose between a lot of yachts.
Boat shows have been very useful in the past to get new bookings.
Nowadays, when people come to boat shows they are more likely to look than to book.
Of course on every boat show, you can have bookings.
But it is not the primary source of income as it once was.